Jumia in price massacre as Black Friday sales festival heads to third week

Kenyan shoppers will tomorrow be treated to the biggest discounts on items by East Africa’s biggest online retailer Jumia as it’s Black Friday sales festival enters the third week.

Some mouthwatering discounts in the sales bonanza that starts Friday 24th November 23, 2017 include the price of Lenovo laptops where shoppers will save up to Sh16,000 or water purifiers where savings will be up to Sh8,000. Shoppers looking for smart TVs will save up to Sh6,000.

The offer will come with free shipping for shoppers spending above Sh5,000 in the online platform.

But it is the men fashion and accessory items that have the biggest discounts with shirts and shoes priced at more than half of their ordinary pricing.

In what is by far the biggest price massacre ever witnessed in the country by any retailer, the heavy discount deals dubbed Jumia Black Friday XXX  kicks off at midnight today and will see some of the items selling at 70 percent less than their normal prices.

As a curtain raiser to the Jumia’s Black Friday 6X festival, the retailer will be holding a music concert at the Alchemist Bar and Lounge in Westlands  tonight where Kenya’s best loved boys band Sauti Sol will be performing.

Even without the discounts Jumia’s pricing of products is turning out as a nightmare for its competitors, a factor that is driving shoppers to the platform.

A casual scan of pricing for 32’’ Hisense TV shows that that it cost Sh6000 less than the best price offered by its online retail competitors as well as brick and mortar retailers.

Jumia Chief Commercial Officer, Diana Owusu says the retailer’s best price strategy is coupled with the widest range of genuine products to help shoppers stretch their shilling and get more value out of their budgets and spending.

“There are more than 500,000 items on Jumia ranging from furniture to baby products to electronics. Our commitment is to consistently bring shoppers the widest variety of genuine products at the best prices,” says Owusu.

Jumia started this year’s Black Friday festival on 13th November with a bang that saw 3 million shoppers flocking the platform to take advantage of the discounts deals.

The retailer has spoilt shoppers choices with over 500,000 available items on the platform. This is 10 times more items than what shoppers can find on any other retail out let in the country.

To give shoppers without smartphones a chance to enjoy its Black Friday, the platform has launched a feature phone service through unstructured supplementary service data technically referred in short as USSD that will allow anybody with a phone to make an order.

Managing Director Sam Chappatte explained “USSD is used by millions of Kenyans on a daily basis. If we can make the process of ordering online for the first time a bit easier for customers by opening up new low cost channels, we will do them all. Our aim is to go mainstream & bring lower prices, convenience, choice & quality products to the masses.”

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