Kenya Tourism Board (KTB) has launched a national programme to equip domestic product managers and sales agents with skills to enable them sell travel experiences online.
The government owned marketing agency has partnered with Google, Safaricom, Marketing Society of Kenya, Kenya Wildlife Service, Tourism Finance Corporation and KTB’s online consultant to undertake the training programme.
The aim of the online training programme is to increase consumption of the domestic holiday product by Kenyans and those living in Kenya by demystifying tourism and encouraging domestic travel throughout the year.
The programme further seeks to share insights with players in the tourism and travel sector on the current issues, tourism trends and new product developments in Kenya as a destination.
The training programme will be rolled out in Nairobi, Mombasa, Naivasha, and Kisumu.
Speaking during the launch of the online training programme in Nairobi, KTB Chief Executive Officer, Dr. Betty Radier said the growth of internet in Kenya has spurred positive development in the tourism industry with consumers readily able to access the internet to search for their next holiday destination.
Dr. Radier said, “A big percentage of Kenyans access internet through their mobile phones providing a great opportunity for the trade to utilize these platforms to engage Kenyans with travel related content and experiences. KTB will work with the identified partners to engage players in the tourism and travel sector and show them how to utilize the internet to their advantage.”
KTB CEO added that the programme is among the initiatives that were crafted during the National Tourism Stakeholders Forum held in February with a view to spearheading the transformation of Kenya’s tourism industry.