Pay television company StarTimes Kenya has acquired broadcasting rights for LaLiga Santander for four seasons.
The broadcasting rights begins with the 2020-21 season up until 2024 across sub-Saharan Africa, while also unveiling the start of the second edition of UEFA’s latest international tournament ; the UEFA Nations League.
The company has secured the transmission rights of the Spanish top tier league, which will be broadcast across its media platforms for subscribers in 47 territories including Kenya.
“We are delighted to announce our acquisition of LaLiga Santander broadcast rights this being one of the most prestigious football competitions in the world,” said Aldrine Nsubuga, StarTimes regional marketing director.
He noted that soccer has been core to StarTimes’ sports content strategy and this latest acquisition highlights the company’s commitment to provide the best football experience to subscribers.
The exciting Spanish league will broadcast live and in High Definition on StarTimes sport channels as well as through the broadcaster’s online streaming application – StarTimes ON from the kickoff of the 2020/21 season on September 12.
Melcior Soler, LaLiga’s Director of audiovisual department said the agreement provides an exciting new way for French speaking fans across sub-Saharan Africa to get closer to the competition.
“StarTimes has a strong presence in the region and a proven expertise in sports in general and football in particular, which will help us all to reach as wide an audience as possible,” said Soler.
LaLiga adds to the rich football menu that will be available to StarTimes subscribers with the broadcaster also set to air the second edition of UEFA’s newest national-team competition the UEFA Nations League.
The national league is slated to start from September 3rd 2020 where 55 European nations are expected to square it in four groups.
The fixtures include heavyweights such as Germany vs. Spain, Sweden against France and title holder’s Portugal vs. Croatia which will kick start the tournament.
“StarTimes subscribers can equally look forward to the new Europa League season where Arsenal will carry the flag for the Premier League, European cups including Coppa Italia and the Spanish Copa del rey,” added Mr. Nsubuga.
“Basketball fans have also been catered for as the popular NBA which is currently in the Play Off stage is being broadcast on the newly added ESPN 2 and ESPN 1 channels.”
Nsubuga noted that the content has enhanced StarTimes Classic and Basic bouquets without increasing price which means that customers are now getting more value for their money.