Safaricom has launched a Christmas campaign dubbed ‘Pokea Uteo Wa Furaha,’ a month long campaign that commenced on 5th December will run up to 15 January 2022.
The campaign seeks to deepen customer engagement and experience. Customers will enjoy numerous gifts and offers in voice, data, Mpesa and bonga points among others.
Speaking during the launch, Safaricom chief channels officer, Nick Kamunyu said voice and data customers will enjoy tailor- made deals through the Tunukiwa@ 21 offers which will include 21 minutes and 21 SMS for Ksh 20.
While Mpesa customers will get up to 20 percent discount when they purchase event tickets, pay for travel such as flights, SGR train tickets and bus gift vouchers using Mpesa mini apps.
The first 100 customers to pay for a local flight between the 6th and 10th December, through the newly launched Flights Mini App on the M-PESA App, will get their ticket at Ksh1000.
“From January 2022, businesses and Small and Medium Enterprises (SMEs) will enjoy a special offer on our Internet for Business 5Mbps service, to allow them start the year with a bang,” said Kamunyu.
As part of the campaign, Safaricom campaign will be in select regions across the country with surprise delights such as airtime, food hampers, donation of care packs in hospitals, visits to children’s homes and lunch drives targeting street families.
He noted that on selected days, the campaign will also pay transport for customers traveling to various destinations.
“I, therefore, encourage our customers to engage with us whey they spot us in the on-ground activations in different parts of the country like Nairobi, Coast, Rift, Mt Kenya, Greater Western and Rift regions,” said Kamunyu.
Additionally, as part of the campaign Safaricom will roll out ‘Bonga for Christmas’ where customers will be able redeem their Bonga Points to pay for essential goods and services across the vast network of Lipa Na M-PESA merchants in supermarkets, cabs and pharmacies among others.
He added that on 22 December we will activate a Google Street view Treasure Hunt where customers have a chance to win Ksh 1million in prizes in airtime, devices and shopping vouchers.
Kamunyu said the month-long campaign is anchored on Safaricom’s customer obsession journey that aims to deepen customer engagement and experience by continuously adding value to customers using various touchpoints and platforms.
